Jaguar XF is crowned Auto Express Driver Power 'Car of the Decade'

The Jaguar XF has been announced as Auto Express Driver Power 'Car of the Decade'. Over a period of 10 years readers of Auto Express (UK) have been invited to participate in the Driver Power survey and evaluate the car they own. The detailed survey encompassed many aspects of vehicle ownership - from reliability to dealer performance, to design, handling and ease of use. In that time over 300,000 readers participated with hundreds of individual cars being tested. The Jaguar XF emerged as Number One.Acting Editor of Auto Express, Graham Hope, presented Dr. Ralf Speth, CEO of Jaguar Land Rover and Andrew Whyman, Chief Programme Engineer, XF, with the Award in front of staff at the Castle Bromwich Factory.

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Published On Sep 03, 2011 10:59 IST

Published OnSep 03, 2011 10:59 IST

Last Updated OnSep 03, 2011 10:59 IST

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Dr. Speth commented: 'We are humbled by Jaguar owners voting in such a way to rate the XF as the number one car in the UK. It's a tremendous achievement for everyone in Jaguar – from the people here at Castle Bromwich who have been building the car since 2008 to the engineers, the designers and the dealers. I am very proud to receive the award on their behalf. Also present to accept the Award was Andy Whyman, Chief Programme Engineer. Gathered at the presentation were technicians from the Castle Bromwich product line as well as the very first XF ever produced sitting alongside a new XF, fresh off the line.

Jaguar XF

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Graham Hope, Editor of Auto Express, commented: '“Jaguar’s XF is a thoroughly deserving winner of our Car of the Decade. Over the past 10 years, more than 302,000 Auto Express readers have told us what they like and dislike about their cars, and no model has demonstrated such consistent all-round ability as the XF. It’s fantastic to drive and extremely well built – a tribute to the skilled workforce at Castle Bromwich. I am absolutely delighted that a British-built car has won this award, and fully expect to achieve even more success in the years ahead.”

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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