Jaguar Land Rover Invests 370 Million in New Range Rover
The premium carmaker, Jaguar Land Rover announced an investment of £370 million to upgrade its UK manufacturing facilities. This investment will help the carmaker to increase productivity as JLR prepares for the new Range Rover launch across 170 countries. Inaugural sales for the new-generation of the Range Rover are to begin this month following a 3-year engineering project, supporting 1,000 jobs in design, product development and manufacturing at Jaguar Land Rover.
- Write a comment
Commenting on this Dr. Ralf Speth, Jaguar Land Rover Chief Executive Officer said “This outstanding new Range Rover symbolises our commitment to investing in Britain and exporting around the world, delivering class-leading performance, agility, quality and luxury in a model that enjoys iconic status in almost every market. As the UK’s leading automotive investor in R&D we are proud of the work that has gone into developing the new technologies and innovations to make the new Range Rover possible. Through a £370 million investment in our manufacturing facilities we have been able to build the world’s first SUV with lightweight all-aluminium construction, a car that is 20% lighter, with fuel consumption and carbon dioxide emissions reduced by 22%.”
Nearly after 40 years since Range Rover’s unveiling, the latest model will roll out soon with customers taking the delivery in early 2013. The light aluminium platform that the new Range Rover is based on, will deliver enhanced performance and fuel economy. Such breakthroughs follow a capital expenditure programme that has seen Jaguar Land Rover create more than 8,000 new jobs in the past two years.
JLR has also installed a new aluminium body shop for the latest Range Rover at their Solihull plant, near Birmingham. Further there are also upgrades given to paint-applications technologies, trim assembly, warehousing and Jaguar Land Rover’s first customer handover centre, as a part of this investment package. Also, as a part of its recent expansion, Jaguar Land Rover has moved to a 24-hour production at Halewood, launched Land Rover Assembly in India, signed a JV with the aim of launching manufacturing in China and many other such steps have been taken.
John Edwards, Land Rover Global Brand Director, said “Land Rover is a brand with momentum, we have ambitious plans for our future and we are broadening our footprint. Land Rover has seen 12 months of continuous sales increase, up in every region, up 40% in total. Our objective at Land Rover is to be the world’s SUV brand of choice for today and tomorrow, a car for all reasons, fit for every purpose.”
The market launch schedule for the new Range Rover will be announced in the coming months. And pricing will be released ahead of the Paris international Motor Show. For technical details and specifications on the Range Rover, click here
