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Hyundai to launch Sonata for better brand image

Hyundai Motor is planning big for its brand image in the Indian auto market and for that reason the company is planning to launch its new generation Hyundai Sonata in the mid of year 2011. The car model in its sixth generation is coded as ‘i45’. With this launch the company will target a better brand image in one of the largest growing auto market on globe.

Published On Apr 14, 2011 05:27 PM By Vidyadhar

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If looking at the Hyundai ‘i’ series, it has two models in its product portfolio, Hyundai i10 and Hyundai i20. Both the models are performing exceptionally well in the auto market.

On questioned about the plans, Arvind Saxena who is the Director of Hyundai Motor India said that the company keeps planning for the new products for Indian auto market but immediate launch is not made.

The all new Hyundai Sonata i45 is one of the best creations of the company. The car model is given a stand out design and high technology for superior performance. This model is certainly a way ahead of its previous avatar in terms of both performance and looks.

If the car gets a launch in the Indian auto market, it is expected to come powered by 2.4 litre petrol engine capable of smoking out 198 horsepower. The car model is speculated to get a launch soon in India. The car is expected to enter in a completely built unit (CBU) and the price tag will lie somewhere near Rs 19-20 lakh.

the straight competitors of the car will include big names like Maruti Suzuki’s Kizashi, Volkswagen’s Passat, Honda’s Accord, the segment leader Skoda Superb and Nissan Teana. With the launch of new generation Hyundai Sonata the company will be able to take hold of the premium segment effectively. The car will also improve its top end product portfolio.

Read More on : Hyundai Sonata detailed review

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment.