GM India focuses on Safety at the Bangalore Auto Show 2011
General Motors India is participating in the Auto Show in Bangalore being organized at Palace Grounds from August 25 – 28, 2011. The theme for Chevrolet’s pavilion at the Show is ‘Safety Drive’ which aims to spread awareness about traffic rules, driver behavior and safety features in vehicles that can make a difference in preventing accidents on roads.
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In line with this year’s theme, a special safety lounge has been created at the pavilion to establish a customer connect on safety by educating them on the importance of restraint systems including seat belts, airbags, etc and how they work during a crash.
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Speaking on the occasion, Mr P Balendran, Vice-President, General Motors India said, “Over the last few years, Chevrolet has become the preferred automobile brand in terms of quality, safety, dependability and customer delight. Our commitment to offering our customers the best-in-class products and ensuring their safety is paramount. The Auto Show in Bangalore provides us an ideal platform to exhibit GM India’s best-in-class product offerings and engage with the valued consumers to educate them about road safety and the importance of our vehicle safety features.”
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GM India’s pavilion at the Auto Show will display interesting safety information and provide the visitors an opportunity to interact with the engineers working at GM India’s Technical Center (GMTCI) in Bangalore. It will further educate the visitors about safe driving techniques through audio-visuals developed jointly in association with Bangalore Traffic Police.
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A range of carlines will also be displayed at the pavilion including Chevrolet Spark, Chevrolet Beat Petrol, Chevrolet Cruze and Chevrolet Captiva, apart from the recently launched Chevrolet Beat Diesel, India’s most fuel efficient car. The visitors will be treated with special spot offers including Rs. 5000/- worth accessories on Spark and Beat Petrol and discounts of up to Rs. 60,000 (on-road) on Chevrolet Spark and up to Rs. 24,000 on Chevrolet Beat Petrol.
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In 2010, Chevrolet won three top awards in the India Automotive Initial Quality Study (IQS) and Vehicle Dependability Study (VDS) announced by J.D Power and Associates. While Chevrolet Spark bagged the top honors for the Most Dependable Compact Car and the Best Compact Car in Initial Quality, Chevrolet Aveo U-VA won the award for the Most Dependable Car in the Premium Compact Car segment. This is the fourth consecutive year that Chevrolet Spark has won the top award for quality in the India Automotive Initial Quality Study announced by J.D Power. These consecutive victories validate the popularity and efficiency of Chevrolet Spark in the country and GM India’s commitment to produce world-class vehicles for this market.
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