Ford India rolls out lucrative discount on Ford Fiesta Classic petrol

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The Ford Fiesta base variant however still continues to sell at Rs 5.69 lakhs (ex-showroom price) . In other words, Ford India is asking the consumers to go all the way up to the high-end variant to reap the benefits. Well it is left with the consumer to decide if he wants to settle down for the base variant which costs much lower than the top variant after all the discounts, or to reach out to the sky and have the benefits. On one hand, the auto major with the exuberant discounts is keeping up in pace with the other companies, while the discount offers serve another purpose too. The new Ford Fiesta AT launch is just around the corner and the manufacturer is making a supreme effort to clear up the stock to make room for the new variant.

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Right from the beginning, one wouldn't call the Ford Fiesta a volume puller. The dud sales have been the cause of concern for the auto major ever since the launch. But the auto major remained positive through out. At every few intervals, a surprise has been delivered in form of a new variant to push the sales. However, this time seems to be the end of trouble for Ford India. The company has finally emerged with a trump card with the automatic variant of Ford Fiesta. The six speed dual clutch powershift automatic gear box is likely to place the sedan in the different league altogether to match the standards of Skoda Laura and Volkswagen Jetta. Isn't this a little too tempting for the C-segment car buyers? If it is, better grab the Ford Fiesta AT with both hands to have premium car experience.