Fiat may not bring new Palio to India

The revamped version of Fiat Palio is expected to be introduced in Brazil and the other South American markets by 2012. The North American markets will see the upgraded Palio under the Dodge marquee. Dodge is owned by Chrylser, which is a wholly owned subsidiary of Fiat. Fiat India apparently has no plans to launch the 2012 Fiat Palio in the Indian car market. The next model from Fiat is supposed to be launched in 2014 in the likes of Fiat Grande Punto.

Published On Oct 04, 2011 18:01 IST

Published OnOct 04, 2011 18:01 IST

Last Updated OnOct 04, 2011 18:01 IST

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The revamped version of Fiat Palio is expected to be introduced in Brazil and the other South American markets by 2012. The North American markets will see the upgraded Palio under the Dodge marquee. Dodge is owned by Chrylser, which is a wholly owned subsidiary of Fiat. Fiat India apparently has no plans to launch the 2012 Fiat Palio in the Indian car market. The next model from Fiat is supposed to be launched in 2014 in the likes of Fiat Grande Punto.

Fiat India in a step to ramp up its sales in the country is offering lucrative discounts on its models, Fiat Linea and Fiat Grande Punto. The discounts offered on Fiat Linea is in the range of Rs 1.3 lakhs, while the discounts on the Fiat Punto can be consolidated up to Rs 75,000. The exchange benefits on the sedan come up to Rs 20,000 with a negligible insurance coverage of Re 1. The free roadside assistance for 50 months and gift cheques sums up the deal. The Fiat Punto includes the exchange benefits up to Rs 15,000 with an insurance coverage at Rs 1 for the year, apart from the free roadside assistance for 50 months and the gift cheques.

The exchange benefits offered by Fiat India are in return of the used car, where the outgoing Fiat Linea sells for Rs 6.5 lakhs. The Fiat Punto costs around Rs 4.3 lakhs. Which means, Rs 15,000 and Rs 20,000 discounts offered on the Fiat Punto and Fiat Linea are negligible compared to its actual price. This is basically Fiat India’s pure marketing strategy to lure the customers into buying the cars.

Read More on : Fiat Palio price

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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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