Brazil might receive its own JLR assembly plant
Jaguar Land Rover is continually attempting to enhance its reach on a global level with extra emphasis on the emerging auto markets. Tata Motors owned JLR is putting in great efforts to complete the build of its first assembly plant in Brazil and also to expand the assembly operations for its luxury cars in India. The auto markets of Brazil, China, Russia and India are booming by the day and Jaguar Land Rover is looking at escalating its operations to meet the robust demand for its cars here. On the other hand the traditional markets of United States and Europe have contributed less in the overall sales of Jaguar Land Rover cars. The maker of Jaguar Range Rover Evoque SUV has managed to sell around 274,000 vehicles last year all over the world, resulting in a growth of 18 percent. India witnessed an impressive amount of growth with sales figures reaching to 2,288 from 891 units.
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The sales in China also shot up by 60 percent to 42,000 units last year, and recently in March, JLR agreed upon a joint venture with the Chery Automobile Co. of China which is aimed at manufacturing vehicles in one of the world’s biggest markets for automobiles. A spokesperson of the company stated that JLR is engaged in talks with some parties of Brazil that concern with the establishment of production units in Brazil. He added that the decision regarding the location is still pending and the present time is too early to discus the models to be produced there. The CEO of JLR, Ralf Speth mentioned that any of the three industrial clusters of Brazil could be used as the location. The company opened a plant last year in India in May near Pune which is assembling the Freelander 2 SUV at present.
Jaguar Land Rover three plant in the United Kingdom, first one at the Solihull in the West Midlands, the second one at the Castle Bromwich and the third one at Halewood in northwest England. The company’s next venture in UK would be an engine plant for which JLR is planning on spending 355 million GBP. The spokesperson of the company also added that Jaguar Land Rover is looking at cashing on any opportunity its gets at expanding the operation and the budding market of India seems to be full of such opportunities for both the brands. Taken over by Tata Motors in 2008 from the Ford Motor Co. the company JLR has emerged as the major contributor in the overall sales of Tata Motors.
