BMW is on a Mission in The Rogue Nation
Published On Aug 07, 2015 06:42 PM By Manish
The latest installation of the Mission Impossible series,’Mission: Impossible-Rogue Nation’ has been released in India today. BMW is the exclusive worldwide automotive partner of the the latest installment of the iconic series, brought to us by Paramount Pictures and Skydance. Ethan Hunt ( Tom Cruise) previously joined forces with BMW in the ‘Ghost Protocol’. In this film, the car was used in performing breathtaking stunts all over the globe and BMW made it possible by lending its pioneering vehicles and superior technological support to the film’s production crew.
“We are delighted to again be a part of one of the most exciting action film franchises in movie history,” said Ian Robertson, Member of the Board of Management for BMW AG, responsible for Sales and Marketing BMW. “Dynamic performance and BMW ConnectedDrive make our BMW models the perfect cars for Ethan Hunt and his team, who use the vehicles’ ground-breaking functions and cutting-edge technology to make sure the good guys come out on top. The BMW M3 combines motor-sport DNA with everyday practicality in an emotionally powerful concept quite unlike any other car.” Mr. Philipp von Sahr, President, BMW Group India said, “BMW cars are known to raise the temperature on the track and the same excitement has been translated on screen with ‘Mission Impossible – Rogue Nation’. BMW fans in India look forward to catching the Ultimate Driving Machine’ in action on the big screen. This movie is set to be a grand entertainer with an incredible mix of action, drama and hair-raising sequences shot with BMW vehicles.”
BMW cars and motorcycles have been used by Ethan and his team in various scenes. Be it the new BMW 7 Series which demonstrates style and elegance on the streets of Vienna or the new BMW M3 with its dynamic design, supreme performance and characteristic motor-sport genes, the cars add to thrilling experience that is ‘Mission: Impossible’. The action continues to roll on two wheels with the BMW S 1000 RR and its ultimate performance, as it executes breathtaking vehicle stunts in Morocco.
This film also features the BMW X5 xDrive 40e, the first plug-in hybrid series production automobile of the core BMW brand, and the BMW 6 Series Convertible. The IMF team also has tools like BMW ConnectedDrive at their disposal as they travel across the globe, this offers uniquely intelligent connectivity between driver, car and environment.
The highly innovative system offers enhanced driving comfort and safety, with features like-camera and driving assistance systems that play a vital roles.