BMW Enhancing its SUV Line-Up
Car makers across the globe seem to be really generous this year in terms of launching and announcing new SUVs; this can be considered as a reaction to the drift in liking of the car buyers all around the world. This shift has been witnessed in luxury car segment as well and all major auto makers are working vigorously toward enhancing their SUV portfolio. As suggested by various experts the SUVs can be the future of luxury cars and this assertion can be backed by the fact that the biggest and most popular car makers like Bentley and Lamborghini are also in the race of launching new SUV concepts and have exhibited some of them at the recent Motor Shows. SUVs in India has also witnessed this major drift in linking.
Recently in news was the German auto giant Audi, who is working on the plans of expanding its Q range of crossovers with even-numbered models such as Q2, Q4, Q6 and Q8. In respect to Indian car market this move could be considered as an attempt to take on the rivaling car marque BMW which sits at the apex position in luxury car segment. But it cannot and should not be taken for granted that BMW would just sit and watch while other car makers try to dethrone it.
BMW has initiated the research work on its models and is also looking at the scope of their improvement which would ultimately aid the company in strengthening its position in various segments. BMW is reusing the idea of E38 on the 7-series XLi which is aimed at the Chinese market. Next in line are the X7 and X8 crossovers which are top class luxury SUVs based on the platforms of BMW X5 and X6 respectively. BMW is also working on the release of the second generation of CS coupe named as BMW CS II which is expected to be positioned over the BMW 7-series.
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