The biggest automaker in Germany and the second biggest in the world today, Volkswagen has been a part of the automobile industry for over 75 years now. Originally founded by the Nazi trade union, the German Labour Front, in 1937, the company met a major turning point in its journey once the Nazi regime came to end in 1945 and the British Military Government commissioned it to manufacture 20,000 Volkswagen cars - 20,000 Volkswagen Beetles, to be exact. Right from those very early days, this car-manufacturer has been a leader in its field, first establishing its dominance over the domestic car-market of Germany and then moving ahead to take over the international market in 1950.
Today, there are a total of 9 brands, namely, Audi, Bentley, Bugatti, Lamborghini, Scania, Seat, Skoda, Volkswagen Commercial Vehicles and Volkswagen Passenger Cars, whose operations are overseen by the Volkswagen AG from its headquarters based in Wolfsburg, Germany. Of these 9 marques, Volkswagen is the original and the highest selling brand ever to have represented the German automaker across international borders. In fact, so immensely popular has been the VW brand around the world that a special list compiled by the website '24/7 Wall St' has claimed 3 cars out of the top 10 bestsellers of all time to be Volkswagens - the Volkswagen Golf, the Volkswagen Beetle and the Volkswagen Passat.
In India, this auto-giant from Germany operates through a wholly owned subsidiary, Volkswagen Group Sales India Private Limited, which was established in the year 2001 with its headquarters located in Mumbai, Maharashtra. Constituting this Indian subsidiary are three division companies - Audi India, Skoda India Private Limited and Volkswagen India Private Limited, which are not only responsible for the manufacture and distribution of Audi, Skoda and Volkswagen cars in India but also for the sales of brands like Bentley, Bugatti and Lamborghini. While Skoda was the first brand of the VW Group to make its way to the Indian shores in 2001, Audi and Volkswagen did not show up until 2007.
The first car to be introduced by the Volkswagen brand in India was the company's international favourite, the Passat, which proved to be immensely successful in India as well. Launched in 2007, this sedan was followed by yet another bestseller of the company, the iconic mid-segment sedan Jetta, in 2008. Joining the fleet of Volkswagen in India in December 2009 were the stylish new Beetle and the spectacular high-end SUV Touareg. Other than the debut appearance of the sensational Beetle-Touareg duo, December 2009 was also the time that marks the commencement of the production of the Polo hatchback in India, which helped the automaker to tap into the exceedingly lucrative hatchback segment of the Indian auto-industry and marked a significant milestone for Volkswagen India.
The manufacturing base of Volkswagen India comprises of a production unit in Aurangabad and a Rs 3800 crore worth of manufacturing facility in the Chakan Industrial Park near Pune. While the Aurangabad facility is shared by the VW and Audi marques for the production of eight models, including Audi A4, Audi A6, Volkswagen Passat and Volkswagen Jetta, the Chakan plant of VW, which is the biggest investment ever made by a German automotive-clan in India, shares its incredible annual production capacity of 110,000 vehicles with Skoda for the Fabia and Rapid models. To cater to the sales, more than 70 dealerships that span across 56 cities in 18 states and 2 Union Territories of India have been established by the German car-major so far.
From the Passat of 2007, which was the first Volkswagen car to be introduced in India, through the sophisticated Jetta of 2008, the Beetle and the Touareg of 2009 and the Polo of 2010, right up to the recently launched Volkswagen Vento, the largest automaker of Germany has brought nothing but pure brilliance to the car-market of India. Spanning across the domains of hatchbacks, Sports Utility Vehicles and sedans, the exceptional fleet of Volkswagen in India has made its mark in every segment that it has participated in. Presently comprising of 7 car models, this crew features some truly world-class rides, namely, Volkswagen Polo, Volkswagen Ameo, Volkswagen CrossPolo, Volkswagen Vento and Volkswagen Jetta.
The word 'Volkswagen' in German means 'people's car', and the Volkswagen brand in India has lived upto its name pretty well. And we can say this because despite having a reputation for incorporating features like supreme grade material, classy design, plush interiors and wonderful ride quality, the automaker has succeeded in smartly preventing its offerings from ever crossing into the 'overpriced' domain. Volkswagen cars have carved a distinct niche for themselves in the Indian auto-market, providing buyers with top-notch features in rather affordable packages. Currently, the most affordable member of this German crew that is on sale in India is Volkswagen Polo, and it comes bearing a price tag of Rs 5,44,700.
Volkswagen cars are a class in themselves. They define sophistication, elegance, refinement and even luxury in the most desirable terms. Exotic styling, regal comforts, top-notch equipment, superb material quality and a simply delightful ride are only some of the hereditary traits from which every Volkswagen car gets its irresistible magnetic pull that lures buyers so conveniently. The Indian portfolio of the VW currently lists a total of 7 models. And while each and every one of them is a joy to own, drive and experience, the one car that outshines all its siblings is the stunning Volkswagen Beetle. Having been priced at Rs 26,60,900, this model also happens to be the most expensive Volkswagen car in India.
Cars that are manufactured in the Volkswagen factories are known across the globe for their finesse and rich sophistication. Each innovation of this automaker has a class of its own and demands attention whenever it is on the move. But it is not just their looks and comforts that make these rides favourites of countless people around the world. The technology that they employ is also one of the best that the industry has to offer. And why won't it be, when the manufacturer ranks first in spending the most money of any automaker on research and development? That's the reason behind the unmatched refinement that is observed in VW engines, which promise to return quite decent fuel-economy returns despite their immense power ratings. At present, the most fuel-efficient Volkswagen car in India is Volkswagen Ameo and it gets priced at Rs 5,44,900.
Ever since the time in 2001, when Volkswagen first set foot on the Indian soil, the company has succeeded wonderfully in garnering pretty good sales for its models. The smart and sophisticated cars that it has introduced over the years have been applauded, desired and even fantasized about at times. This enthusiastic response from the Indian audiences, while, on the other hand, has made Volkswagenâs stay in India absolutely fantastic, on the other hand, it has given rival clans some really tough time competing against this auto-giant. And over the days to come, this tough competition is going to get even tougher as some new and more exciting models are soon going to join the ranks of Volkswagen India. Included in this upcoming lineup of VW models are Volkswagen Passat and Volkswagen Tiguan.
Volkswagen AG or VW AG, is an automobile manufacturer based in Wolfsburg, Germany. It forms the core of Volkswagen Group, which is the world's fourth largest car producer after Toyota, GM and Ford, respectively.The name means "people's car" in German, in which it is pronounced. Its tagline is "Volkswagen - Das Auto" or "Volkswagen - The Car". Its previous German tagline was "Aus Liebe zum Automobil", which is translated as "Out of love for the car" - or, "For Love of the Automobile", as translated by VW in other languages.
On May 28th, 1937 the "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" company is founded, and on September 16th, 1938 it is renamed "Volkswagenwerk GmbH". In early 1938, in what is today Wolfsburg, work begins on construction of the Volkswagenwerk plant which is to house production of the new vehicle designed by Ferdinand Porsche.
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