Vitara Brezza Price: Where Should it Start?
Lets find out how Maruti will price Vitara Brezza as compared to the competetions that comprises of Ford EcoSport, Mahindra TUV300 and Renault Duster.
March 08, 2016: Update: Maruti has launched its most awaited car this year, the Vitara Brezza. Priced at an amazing Rs. 6.99 lakh (ex-showroom Delhi), the car is sure to be successful, given the features and styling it comes in. The car features attractive colour options to suit one's individual taste. The DDiS200 diesel mill in the Brezza gives it a class leading fuel economy of 24.3kmpl and a 0 to 100kmph run of 13.3 seconds. It boasts many segment first features, both inside and outside the car. Know complete details at Maruti Vitara Brezza Launched at Rs 6.99 lakh.
Maruti’s compact SUV dreams are on a full swing as it plans to launch the Vitara Brezza on March 8. Set to compete against the likes of Ford EcoSport, Mahindra TUV300, the Brezza could be an absolute hit, but the price has to be compelling so as to get through the competition like a breeze. Here is an analysis that indicates the price of this highly anticipated compact SUV.
What the competition offers?
The general price bracket that this segment has is in the vicinity of Rs. 7 to 14 lakhs. However, for the compact SUVs that are less than the sub-4 meter, it’s Rs. 7 to 10 lakhs. Two cars, Ford EcoSport and Mahindra TUV300 fall in this category while the facelifted Duster is in the upper crest of pricing.
Speaking of Ford EcoSport, when it was first launched in 2012, it was the cheapest compact SUV on offer and the base variant prices have risen substantially as compared to that time. Though, at a base price of Rs 7.0 lakhs for the petrol variant, it is still a decent offering. Especially, when we take into account the standard features it offers.
Maruti, on the other hand, is well known to price its products rightly and they usually undercut the competition. Though EcoSport comes with a petrol motor and for the time being, Brezza might be launched with a diesel mill only, which will affect its base variant’s price. So it might be priced somewhere around Rs 7 lakhs, at least for the initial stage so that it gets a good response from the buyers.
Yes, diesel variants are slightly costlier as compared to their petrol counterparts, but when we look at TUV300, its diesel base variant starts at Rs. 7.3 lakhs. For a diesel car like this, the price is very competitive; also, EcoSport’s diesel base variant is tagged at Rs 8.2 lakhs, which makes TUV a full Rs 90,000 less costly than EcoSport. For this sake, Maruti might even undercut TUV’s diesel. Moreover, with tremendous amount of localization and a front wheel drive layout, the price tag of Brezza would be south of TUV’s. This helps us to come to a speculation that the Brezza could be priced starting from Rs. 7.0 lakhs and the top end variant could go upto Rs. 9.5 lakhs.
Watch Showcase Video of Maruti Vitara Brezza at Auto Expo 2016