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Mercedes inaugurates first ever concept store 'TRENDZ' in Bangalore

Mercedes-Benz India in its true reflection of the discerning taste and attributes of the philosophy ‘Best or Nothing’ inaugurated TRENDZ at the most contemporary mall destination in South India, UB City today. With the motto of introducing the latest brand offerings to the premium customers and also inspire young achievers to be a part of the three pointed star, TRENDZ will showcase the latest offerings from Mercedes-Benz India. This one of a kind concept allows the consumers to experience the look and feel of the brand first-hand.

Published On Feb 01, 2012 06:54 PM By Vikas

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Speaking at the inauguration Mr. Debashis Mitra, Director, Sales Marketing, Mercedes-Benz India said, “TRENDZ is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects, enthusiasts and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are confidant of its success”.

See More Mercedes-Benz SLS AMG Pictures Read More on Mercedes-Benz SLS AMG

After finishing last year on a successful note Mercedes-Benz India has started the year 2012 with some avant-garde initiatives to reiterate their flourishing growth in the luxury segment. With the launch of the high octane Performance Driving Academy at the Buddh International Circuit the Company has laid strong foundation for the growth of motorsports in India. At the Auto Expo this year Mercedes-Benz India unveiled the new design language and launched the SLS AMG Roadster and. The new initiative mb. Feel it! gives an opportunity to feel the technology and dynamism of the brand at TRENDZ. Mercedes-Benz specially showcased the DTM Racing Car along with the first ever preview of SLS AMG Roadster post the Auto Expo at the venue. Also the motorsport enthusiasts can enroll themselves for the “AMG Performance Driving Academy” courses to be offered by Mercedes-Benz India. TRENDZ is Mercedes-Benz India’s initiative to reach out to the customers who lead an evolved and contemporary lifestyle. It is a natural progression for the legacy of Mercedes-Benz towards superior customer satisfaction, world class buying experience, ambience and luxurious lifestyle.

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Vikas

A totally people's person Vikas Yogi ventured into journalism 5 years ago. He started his career as a journalist for an online media agency, where he worked on few of their best online projects. Later on, he was given command of their entire content development division, where he single handedly managed and developed content for various domains ranging from Telecommunications, Electronics, Home Appliances, Fashion, Lifestyle to his favorite 'Automobiles'.

He has spent more than 3 years writing about the automobiles and being a car fanatic, he has got the right blend of enthusiasm and knowledge that is required to keep the readers' spirits up. Known for his wits and puns, Vikas is leading a team of journalists as an expert on automobiles but surely not limited to being one.