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Hyundai missed sales target by 23%

Hyundai Motor India Ltd (HMIL) missed its sales target for 2008-09 by over 23 per cent due to global slowdown. It managed to sell only 2.44 lakh units till the end of March, 2009 compared to the set target of 3.18 lakh units. Moreover, recession forced the company to reduce the target figure to 2.75 lakh cars but that was also out of range of sales. This time there was a miss of 11.2 per cent.

Published On Apr 22, 2009 02:50 PM By Meenal
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Arvind Saxena, senior vice president (marketing and sales), HMIL, clarify that there were some sign of recovery in the market but a complete revival was needed. However, enquiries were good enough but the conversion rate was low. He told that in these situations it is hard to convince a customer to buy a new car.

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Meenal

Meenal has been a writer since the time she knew what it is to write. Being a team lead at CarDekho, she guides her team to bring in fresh ideas and true stories to develop a brain storming news for the car enthusiasts across the world. Meenal started writing during her school and is continuing still. Being a post graduate in English Literature with Linguistics, Phonetics, and Grammar as her favorites, she topped throughout. And perhaps that's what helped her starting her career directly as an Editor with international clients from the very beginning. She also has been trained in and has got experience in pre-editing and master-editing journals and books. With almost 5 years of experience in journalism behind her, she still believes that she gets to learn new things about writing news every new day. She plans to start on another degree in psychology. Future plans for her include nothing more than a dynamic GROWTH for herself and SMILES on the readers' faces.

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