Ford EcoSport spotted at a dealership in Navi Mumbai

Ford EcoSport has been spotted at a dealership in Navi Mumbai. We learn this vehicle was a demo one that is travelling to various showrooms for the after-sales service training. We had previously spotted the Ford EcoSport doing rounds of testing as the date of its launch is inching closer.

Published On Feb 05, 2013 16:45 IST

Published OnFeb 05, 2013 16:45 IST

Last Updated OnFeb 05, 2013 16:45 IST

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From what we understand, the EcoSport will be available on sale sometime in the month of June, or May at the earliest. However, we will see Ford doing a lot of digital and ground building campaigns to attract more number of people.

The EcoSport is based on the Fiesta platform and will be available with 1.0-litre EcoBoost petrol engine, which produces 125bhp of power. The other two engines include the 1.5-litre petrol and the 1.5-litre diesel that already power the Fiesta. The EcoSport is sub 4-metre, this further gives it a duty cut and the 1.0-litre EcoBoost engine will get the smaller engine excise benefit too. The product looks good and the enquiries for it are high as well. Now all depends on how does Ford market and price the product. The company has been working on increasing the local content and it could have 85% local parts. This will help Ford to reduce the cost of the vehicle and also make the ownership cost more affordable. See more

Image credit: Team-BHP

Read More on : Ford Ecosport price

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Rahul

<p>Being born and brought up in a family that has been a part of the Automotive industry for over seven decades, Rachit has cars in his blood. Four wheelers are his childhood love, and he has grown up playing with bolts and spanners. To add more value to this passion, he studied automobile engineering and even karted at National level competitions.</p> <p>Soon after that, he got into motoring journalism- <em>where began the process of testing and evaluating cars.</em> He has driven a wide range of cars beginning from Tata Nano to the Aston Martins, most of the cars that are currently sold in the Indian car market.  Apart from this, he has also done many long road trips, and shall continue to do so. Rachit was one of the first journalists to take a Nano across the Golden Quadrilateral.  </p> <div> <div id=":113" style="clear:both;"><img style="height: 8px; width: 20px;" src="https://mail.google.com/mail/u/0/images/cleardot.gif" alt="" /></div> </div>Read more

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