Volkswagen offers massive discount of Rs 25 lakh on Volkswagen Phaeton
This could be probably the biggest discount that any car manufacturer can offer. Volkswagen India is offering the consumers a gigantic discount of Rs 25 Lakh on its luxury sedan, Volkswagen Phaeton. The basic reason behind offering such a jaw-dropping discount is to amplify the sales of Volkswagen Phaeton as this luxury car is going through a down phase since past few months.
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Currently, Volkswagen Phaeton price is over Rs 75 Lakh and gives a very tough competition to, Audi A8, BMW 7 series and Mercedes S class. However, it is a pretty well-known fact that Volkswagen Phaeton luxury sedan has been facing a low phase in its sales in India. This luxury sedan was launched in January 2010 in India. In the past 18 months, hardly 53 units of Volkswagen Phaeton have been sold in India.Because of the lukewarm sales, internationally the Volkswagen Phaeton industrial unit, which was launched in the year of 2002, has been able to operate only at 1/3rd of its entire capacity of around 20,000 units every year.
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However, it’s not only Volkswagen India that has been facing such slower sales, but other car manufactures are also going through a bad sales chapter. Recently, Honda India also did a whopping Rs 1.7 Lakh cut down in the price of its hatchback, Honda Jazz. Furthermore, it also reduced the price of Honda city by Rs 66,000. another example is Audi, even Audi slashed the prices of Audi A6 sedan by Rs 3 Lakh.
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Therefore, Volkswagen offering a discount of on its luxury sedan is just like going with the flow of the Indian Auto Market. However, one thing is for sure that the discount of Rs 25 Lakh is most massive one being offered in the Indian Auto Market. Some other prominent and famous Volkswagen car models comprise of Volkswagen Polo, Volkswagen Vento, Volkswagen, Volkswagen Beetle, Volkswagen Jetta and many more.
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after 25 lac discount expect the resale to be roughly 20L - a very bad deal indeed personally I prefer going in for the new A6 or the BMW 530d for that price
Nice!!!! the sales will going up , but why not Volkswagen is launching the Facelifted Phaeton?