Rolls-Royce showcases bespoke craftsmanship at Mumbai Showroom Event
Modified On Mar 21, 2012 06:48 PM By Vidyadhar
Rolls-Royce Motor Cars and Visconti Pens showcased hand craftsmanship and bespoke design at a very special event in the showroom at Rolls-Royce Motor Cars Mumbai. The evening gave customers a unique insight of the skill and application of the master craftspeople that handcraft the very finest luxury goods in the world. Similarities between the precision design and attention to detail applied in crafting a luxury pen and the work of the Bespoke department at the Home of Rolls-Royce in Goodwood, England were seen throughout the presentation.
Herfried Hasenoehrl, Head of Business Development, India, Sri Lanka and Bangladesh said: “The bespoke craftspeople at the Home of Rolls-Royce in Goodwood serve as an inspiration for others committed to producing exquisite and unique goods. Evenings like this give our customers a fascinating and rare insight into the creative process that goes into the design of these incredible objects.”
A Rolls-Royce Motor Car is the world’s pinnacle luxury good. Fulfilling the need for personalized service falls to Rolls-Royce ‘Bespoke’, a specialized team of design, engineering and sales professionals who work to create the supreme expression of a client’s personal desires within the world’s most sought-after car, with the most dazzling effects.
The incredible story of Rolls-Royce Motor Cars in India has proved an inspiration for the Bespoke craftspeople at Goodwood. Echoes of the grand statements made by the Maharajas when they commissioned their Rolls-Royces can be seen in the work of the department today.
Both Ghost and Phantom customers have 44,000 paints to choose from, reflecting the marque’s commitment to offering something totally unique – however, should that not be individual enough, the bespoke department will ‘colour match’ a favourite garment or even lipstick or nail polish. Grander statements can be made; a bejewelled spirit of ecstasy, the mascot that sits atop the radiator grille of every Rolls-Royce motor car was specified by one customer in India.
The popularity of Rolls-Royce Bespoke, with nearly every Phantom leaving the manufacturing plant with some Bespoke element, has led to the expansion of the Assembly Hall and an increase in headcount at Goodwood, with the appetite in India for this truly unique service making a significant contribution to this success.
India is a strategically important market for Rolls-Royce Motor Cars. In recent months, the manufacturer has announced the appointment of new dealerships in Hyderabad and Chandigarh, adding to its presence in Mumbai and New Delhi.
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