Nissan's Datsun Aimed at Emerging Markets- India, Indonesia , Russia
Datsun, the brand was revived by the Japanese car maker Nissan after almost 30 years. Nissan at the initial stage with the low cost brand Datsun plans to capture the emerging car market, India, Indonesia and Russia where it is aimed to own a stake of one-third to half of Nissan’s passenger vehicles sales by March 2016. Nissan Datsun unit will produce two cars that are likely to be rolled out by the year 2014 and the cars will be not be exported to any of the countries rather will be assembled locally with support from Japan . Nissan has taken this decision so as to keep the cost low; the two Datsun car will go against the entry level existing models in the markets and the price of the car to be rolled out in India is going to be tagged below Rs.4 lakh. The two cars portfolio will be amplified in a span of three years.
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India is a hub of hatchbacks, with Tata Nano coming at a price of Rs.1,41,898 (ex-showroom New Delhi). Hyundai’s entry level segment offering Eon is its smallest car ever and comes with a price of Rs.2,74,821 while the hatchback leader Maruti Suzuki India's Alto price is tagged at Rs.2,40,355 (starting price ex-showroom New Delhi) Nissan and Renault S.A. is also planning to assemble a low cost small car in JV with Bajaj Auto, the two wheeler giant, to go against Nano. The rest of the auto majors are also likely to join the small car bandwagon for the emerging markets , the vehicle at present is in the pipeline. Others are also lining up plans to introduce vehicles specifically for emerging markets.Ford Motors is going to manufacture Ecosport with a 1.0L gasoline engine SUV at its assembly India, Thailand, China and Brazil to be exported in about 100 markets. For Datsun Nissan is planning a global expansion, however the brand won’t be offered in already developed automobile markets which includes Nissan’s hometown, Japan
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