Nissan starts soft marketing of Micra In India
Nissan Micra, the much awaited premium hatchback in India, is going to be launched in the country very soon, as the company has started the initial marketing of this car. Nissan India has already completed the process of Micra's trial exports to Europe from its Chennai plant.
Ritesh
Published On May 11, 2010 12:35 IST
Published OnMay 11, 2010 12:35 IST
Last Updated OnMay 11, 2010 12:35 IST
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Nissan Micra, the much awaited premium hatchback in India, is going to be launched in the country very soon, as the company has started the initial marketing of this car. Nissan India has already completed the process of Micra's trial exports to Europe from its Chennai plant.
Initially, the company has started its soft marketing initiative called 'exposure marketing' to spread brand awareness and seek insights from potential buyers of Micra. The car maker has constructed its special pavilions with LCD display kiosks and shoppers, at high marketing areas like shopping malls in different cities across the country. The initial marketing activities that started in Pune and Bangalore on May 5, will continue till December 2010.
Initially, the company has started its soft marketing initiative called 'exposure marketing' to spread brand awareness and seek insights from potential buyers of Micra. The car maker has constructed its special pavilions with LCD display kiosks and shoppers, at high marketing areas like shopping malls in different cities across the country. The initial marketing activities that started in Pune and Bangalore on May 5, will continue till December 2010.
As the company is gearing up to start its sales program in July 2010, it is constantly looking at new innovative platforms to reach out to its target and prospective customers, said, Kiminobu Tokuyama, the company's managing director. The
Micra model is expected to be launched in the month of July with a price tag of Rs 4 to 5 lakh. It will be competing against some of the most popular cars of this segment including Maruti Swift, Chevrolet Beat, Ford Figo and Volkswagen Polo.
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<p>Having worked as an Auto Journalist for the past 5 years, Ritesh is keenly passionate about digging more on automobiles and things related. His journey as a journalist so far consists of different profiles that helped him groom on various platforms within the automobiles industry. He kept rolling on technical experience during his career as a Road Test Editor, which finally took him to a level where he turned to be an Editor-in-Chief of CarDekho.com, India's no. #1 automotive giant. </p>
<p>Another side of his creative life is easily visible the photography that he carries out in order to serve the CarDekho news readers with the latest and natural pictures of newly launched cars. Additionally, he is the one who foresees all auto news articles that are to be published making it sure that CarDekho readers get the latest and the best automotive news first. "Life is a highway, keep driving", Says Ritesh.</p>Read more
