Maruti Ritz Genus launched
The country’s largest car manufacturer Maruti Suzuki has launched a special limited edition ‘Maruti Ritz Genus’, to commemorate the first anniversary of Ritz model. ‘Maruti Ritz Genus’ will be available as an option on the Ritz VXi (Petrol) and Ritz VDi (Diesel) models. The price of Maruti Ritz VXi will be Rs 4,54,349 (ex-showroom Delhi) and Maruti Ritz Genus VDi will be Rs. 5,31,410 (ex-showroom Delhi).
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The limited edition, ‘Maruti Ritz Genus’ retains the best attributes of Brand Ritz and adds several exciting features, which include: a brand new signature colour `Emerald Blue’ The colour is accentuated through matching door handles and body colour rear view mirrors. Smart body graphics run all along the length to make the car distinctly appealing. Body side mouldings add character to the Genus’s profile. The rear is enhanced with a back door garnish and graceful “Genus” decal.
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The interiors are plush with a dual tone dashboard with blue-gray shades. For entertainment, the ‘Maruti Ritz Genus’ is equipped with Radio and CD with speakers and tilt-adjustable steering. Other customer-friendly features include keyless entry, rear wiper-cum-washer, and a rear parcel tray.
Speaking on the occasion Shashank Srivastava, Chief General Manager (Marketing) said, “Limited Editions are our way to bring excitement to the showrooms. We have excellent experience with Limited editions in the past. While they bring in incremental sales numbers, at the same time customer response to these special models have helped us for future product development and planning. I am confident that the Maruti Ritz Genus will find great appreciation with customers for its new add-on features.”
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In recent years, the company has brought in `Limited Editions’ for its bestsellers like Maruti Swift, Maruti Estilo and Maruti Alto to bring vibrancy and excitement around its offerings.
Maruti Ritz, launched in May 2009, delivered the best ever first-year performance in the domestic automobile Premium A-2 segment by registering sales of a whopping 68,130 units in its first year of sales. Cumulatively, Maruti Ritz has sold over 86,400 vehicles till date.
Maruti Ritz has endeared itself to its customers for its superb fuel efficiency of 17.7 kmpl in petrol and of 21.1 kmpl in diesel, bold styling and excellent road handling.
Maruti Ritz is available in two power train options: 1.2-litre, four-cylinder K Series petrol engine with maximum power of 85 PS and the highly successful 1.3-litre, DDiS diesel unit that delivers a maximum power of 75 PS. The Ritz comes with Drive-by-wire technology in both petrol and diesel variants. This along with the 32-bit Engine Management System provides faster signal processing and quick response.
Maruti Ritz, developed on the successful Swift platform and positioned at the premium-end of the compact car market, has been specifically designed for India. Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the car and carry out India-specific changes such as superior transmission, improved suspension and better ground clearance.
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