Mahindra to re-open XUV 500 bookings in January 2012
Mahindra XUV 500 bookings will re-open from January 2012, the announcement came yesterday from the home grown auto major Mahindra and Mahindra. The XUV 500 had received over 8000 bookings in just 10 days, making it one of the most overwhelming responses to a new car launch in recent times. Mahindra had sold out 4 months production of the XUV 500 and had hence temporarily deferred new bookings since October 11th across the 5 centres of Mumbai, Pune, Delhi, Bengaluru and Chennai.
Ritesh
Published On Dec 03, 2011 10:38 IST
Published OnDec 03, 2011 10:38 IST
Last Updated OnDec 03, 2011 10:38 IST
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Mahindra expects to complete deliveries of these bookings by January 2012. The production for the XUV 500 is as per schedule and the company is also in the process of ramping up production at its plant in Chakan which will enable it to re-open bookings next month. The XUV 500 has been buoyed by the excellent response from customers who have got deliveries till date. In addition, there has been an overwhelming demand from potential customers to re-open bookings. The buzz associated with the launch of SUV on social media has been phenomenal with 1.5 lakh viewers watching the live launch webcast and press conference.
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Mahindra XUV 500 website has received more than 12.2 lakh unique visitors till date. On Facebook, the fan base for this vehicle has risen to over 1.5 lakhs. The ‘Guess the Price’ contest, initiated just 10 days prior to launch, received a whopping 1.15 lakh entries, making the contest a huge success. As a part of the launch marketing campaign, the XUV 500 cheetah announcer TVC went on air on 5th October which was a continuation of the teaser advertisement. However, Mahindra has decided to defer the launch press advertisement campaign in view of the euphoric consumer reaction.
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<p>Having worked as an Auto Journalist for the past 5 years, Ritesh is keenly passionate about digging more on automobiles and things related. His journey as a journalist so far consists of different profiles that helped him groom on various platforms within the automobiles industry. He kept rolling on technical experience during his career as a Road Test Editor, which finally took him to a level where he turned to be an Editor-in-Chief of CarDekho.com, India's no. #1 automotive giant. </p>
<p>Another side of his creative life is easily visible the photography that he carries out in order to serve the CarDekho news readers with the latest and natural pictures of newly launched cars. Additionally, he is the one who foresees all auto news articles that are to be published making it sure that CarDekho readers get the latest and the best automotive news first. "Life is a highway, keep driving", Says Ritesh.</p>Read more
