Mahindra continues to grow stronger

Despite introducing several new products in the utility vehicle segment, Mahindra has been growing strong without any kind of cannibalisation between its products. The Bolero and the Scorpio are one of the strongest growing brands under the Mahindra umbrella, despite being over a decade old.

Published On Apr 30, 2013 10:19 IST

Published OnApr 30, 2013 10:19 IST

Last Updated OnApr 30, 2013 10:19 IST

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The XUV500 is another product that Mahindra is at the moment banking on, placed above the Bolero and the Scorpio. Not even a year after the XUV500, the company introduced the Rexton, which is the new flagship model for the utility vehicle manufacturer, and the company sells about 500 units a month of this flagship model since the hike in production capacity for this Korean-based SUV from the start of this year. Mahindra has so far rolled out the Rexton in 35 Indian cities and at the moment is the second best-selling SUV in its segment, after the Toyota Fortuner. The only vehicle that has seen a drop in wholesale is the Quanto.

Read More on : Mahindra XUV500 India

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Rahul

<p>Being born and brought up in a family that has been a part of the Automotive industry for over seven decades, Rachit has cars in his blood. Four wheelers are his childhood love, and he has grown up playing with bolts and spanners. To add more value to this passion, he studied automobile engineering and even karted at National level competitions.</p> <p>Soon after that, he got into motoring journalism- <em>where began the process of testing and evaluating cars.</em> He has driven a wide range of cars beginning from Tata Nano to the Aston Martins, most of the cars that are currently sold in the Indian car market.  Apart from this, he has also done many long road trips, and shall continue to do so. Rachit was one of the first journalists to take a Nano across the Golden Quadrilateral.  </p> <div> <div id=":113" style="clear:both;"><img style="height: 8px; width: 20px;" src="https://mail.google.com/mail/u/0/images/cleardot.gif" alt="" /></div> </div>Read more