Mahindra Bolero topped the chart again
Mahindra Bolero, the most popular SUV model in rural India, has once again emerged as India’s No.1 SUV for the consecutive fourth time, with registering a record sales figure of 70,554 units in FY2009-10. With this, the Mahindra Bolero model has also become the first ever SUV in India which crossed 70,000 units sales mark in a year.
Mahindra Bolero, the most popular SUV model in rural India, has once again emerged as India’s No.1 SUV for the consecutive fourth time, with registering a record sales figure of 70,554 units in FY2009-10. With this, the Mahindra Bolero model has also become the first ever SUV in India which crossed 70,000 units sales mark in a year.
According to Vivek Nayer, senior vice-president – Marketing, Auto Division, Mahindra and Mahindra Ltd., the Mahindra Bolero continues to create new records and scale greater heights as India’s No.s 1 SUV. In fact, the Bolero is a top selling brand in the passenger vehicle segment, excluding small cars. A clear pointer to its immense popularity is that the Bolero was the winner of the Total Customer Satisfaction survey in the SUV/MUV category, conducted by TNS Automotive in 2000.
The company relaunched an updated version of the Mahindra Bolero in year 2007, with a bold new style, greater comfort and conveniences. Again in September 2008, a powerful version of Bolero, named as, the Bolero VLX launched , which was powered by CRDe technology. After few months, Mahindra launched Bolero SLX with Micro-Hybrid technology which ensures better fuel efficiency by reducing wastage. This launch was a part of Mahindra’s environment friendly, sustainable mobility solutions initiative.
Mahindra currently has three most popular utility vehicles in its Indian portfolio including Mahindra Bolero, Mahindra Xylo and Mahindra Scorpio.
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