Indo-European Ties: Tata And Volkswagen Group To Make Cars Together
Czech Automaker Skoda to represent Volkswagen Group in this strategic alliance. The initial outcome of this joint venture will be introduced in the Indian market by Tata Motors latest by 2019.
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Tata Motors, Volkswagen Group and Skoda Auto have entered into a strategic alliance to co-develop cars for both Indian and international markets, especially in the economy segment. A Memorandum of Understanding (MoU) has been signed by Guenter Butschek, CEO and MD Tata Motors, Matthias Mueller, CEO Volkswagen AG and Bernhard Maier, CEO Skoda Auto.
The press release issued by Tata Motors stated that the Czech automaker Skoda Auto will represent Volkswagen Group in this coalition. For the uninitiated, Skoda is a subsidiary of Volkswagen Group, which also owns brands such as Audi, Seat, Ducati, Lamborghini, Porsche, and others. The homegrown automaker Tata Motors, on the other hand, owns the British marques, Jaguar and Land Rover. Let us see what the head honchos of these brands have said on this JV!
Guenter Butschek, CEO and managing director, Tata Motors, said, “We are delighted to announce our potential cooperation with Volkswagen Group and Skoda. We strongly believe that both the companies, by working together, can leverage from each other’s strengths to create synergies and develop smart innovative solutions for the Indian and overseas market."
Bernhard Maier, CEO, Škoda Auto, said, “We are looking forward to the joint project with Tata Motors. Delegating project responsibility to Škoda underscores the great confidence of the Volkswagen Group in the ability of our brand. Together with Tata, we will be specifying the concrete opportunities for collaboration over the coming months.”
Tata Motors recently announced its two new platforms under Advanced Modular Platform (AMP) moniker. These platforms will underpin its entire near future portfolio and will support electrification, hybridisation, and autonomous driving tech as well. Volkswagen Group might share this platform for making cars for developing markets and others. Tata Motors also collaborated with Microsoft for connected car tech recently. All in all, there is a lot to look forward to in this strategic alliance and how it benefits both the automakers. Tata Motors said that it will, along with Skoda, outline partnership terms in coming months, following which the two companies will start joint development work. Interestingly, the first product from this coalition is expected to be launched in India latest by 2019.
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