GM India to launch luxury car Cadillac in next two years : Karl Slym

After the success of one of its co-brand Chevrolet in the Indian auto industry, the multi national auto major General Motors is now looking forward at launching its premium and iconic Cadillac in India. Chevrolet currently has eight sub-brands under it including Spark, Aveo UVA, Aveo, Optra, Tavera, Captiva, Cruze and the latest, the compact car Beat

Published On Feb 12, 2011 13:21 IST

Published OnFeb 12, 2011 13:21 IST

Last Updated OnFeb 12, 2011 13:21 IST

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After the success of one of its co-brand Chevrolet in the Indian auto industry, the multi national auto major General Motors is now looking forward at launching its premium and iconic Cadillac in India.

Chevrolet currently has eight sub-brands under it including Spark, Aveo UVA, Aveo, Optra, Tavera, Captiva, Cruze and the latest, the compact car Beat

GM India's President and Managing Director, Karl Slym mentioned that looking at the current trend in the Indian auto industry the company has come up with the plan of introducing the premium brand Cadillac. Keeping in mind the way Chevrolet has performed in the last few years, the company is keen at making a strong grip in the luxury car segment.
With the rising demand of the luxury cars like Mercedes , Volkswagen , BMW and Audi in India Genaral Motors is all set to add its name in the luxury car segment. The sales of the luxury cars has increased to 70 percent over the last one year.

The premium car Cadillac was first launched in 1902 and is present in 39 countries across the globe. However, countries like South America, India, SE Asia and Australia are not included in the list. The luxury car is likely to be priced between Rs 60-70 lakh in India.

Come 2011 and the company will complete a century. Apart from Chevrolet and Cadillac the other brands of the company are Buick, GMC, Opel , Vauxhall, and Holden.

Talking about the performance of Chevrolet in India Slym stated that going forward the company will focus on servicing rather than sales.

The company has bagged fifth place in India, the sixth largest auto industry in the world. Chevrolet Spark is the highest revenue generator for General Motors in India and the company is hoping that Chevrolet Beat will also attain the same place in the Indian auto industry.

The sensational LPG version of Chevrolet Beat with locally developed state-of-the-art Smartech engine from its Talegaon unit,was launched yesterday and is priced at Rs 4.53-lakh ex showroom. The diesel version is also on its way and is expected to hit the Indian roads by second quarter of 2011.

Read More on : Chevrolet Beat price in India

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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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