Ford India ready with home work to expand market share

Ford India is all prepared with a number of task and targets to be achieved. It includes localisation, expansion of dealer and service centre, outsourcing aluminium cylinder blocks etc. Michael Boneham, president and managing director of Ford India informed that the company had some products already built and wanted to deliver it in new categories. The company wanted to expand dealer and service centre networks to the tier II and III cities.

Published On Apr 24, 2009 08:51 IST

Published OnApr 24, 2009 08:51 IST

Last Updated OnApr 24, 2009 08:51 IST

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Ford India is all prepared with a number of task and targets to be achieved. It includes localisation, expansion of dealer and service centre, outsourcing aluminium cylinder blocks etc. Michael Boneham, president and managing director of Ford India informed that the company had some products already built and wanted to deliver it in new categories. The company wanted to expand dealer and service centre networks to the tier II and III cities. For expanding capacity it is going to invest $ 500 million. Apart from this, the company is now outsourcing the aluminium cylinder blocks from the Pune-based Jai Hind instead of importing them from Europe. The localisation of Ford Ikon and Ford Fiesta models are 90 percent and 85 percent respectively. The concept has been implemented in 24 dealership outlets located in Mumbai, Hyderabad, Bangalore, Delhi and Chennai.

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<p>Having worked as an Auto Journalist for the past 5 years, Ritesh is keenly passionate about digging more on automobiles and things related. His journey as a journalist so far consists of different profiles that helped him groom on various platforms within the automobiles industry. He kept rolling on technical experience during his career as a Road Test Editor, which finally took him to a level where he turned to be an Editor-in-Chief of CarDekho.com, India's no. #1 automotive giant. </p> <p>Another side of his creative life is easily visible the photography that he carries out in order to serve the CarDekho news readers with the latest and natural pictures of newly launched cars. Additionally, he is the one who foresees all auto news articles that are to be published making it sure that CarDekho readers get the latest and the best automotive news first. "Life is a highway, keep driving", Says Ritesh.</p>Read more

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