Ford And Harman Sign Exclusive Deal For B&O Play Audio Systems
Bang Olufsen's BO Play range of audio systems will be available in Ford cars globally starting next year and these systems will be tailormade for each model.
Harman, which acquired Danish luxury consumer electronics maker Bang Olufsen's automotive audio business early last year, has signed an exclusive deal with Ford for its BO Play audio system brand. Ford has said in an official release that the BO Play audio systems, which will be available globally in the Blue Oval automaker's cars from early 2017, will be tailored specifically for every Ford model.
“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with Harman is helping provide that,” said Raj Nair, Ford‘s executive vice president, product development and chief technical officer. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”
Since Ford has teamed up with Harman for BO Play, Sony will no longer be available in its cars soon. Sony-branded audio system debuted in Ford vehicles in 2003. Now, BO Play audio systems will be available from 2017 and will be paired with Ford's latest SYNC3 touchscreen-based infotainment systems that made its debut last year. Bang Olufsen branded audio products are available in a wide range of Audi, Aston Martin, BMW and Mercedes-Benz car models.
Michael Mauser, executive vice president and president of Harman's lifestyle audio division said, “Ford and BO Play are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionize the driving experience for consumers.”
Raunak
- 30288 Views