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Fiat Launches performance brand - Abarth

Fiat India drives in the performance subsidiary brand, Abarth, at the ongoing 12th Indian Auto Expo. Abarth are the sportier versions of the existing models of the Fiat lineup. These vehicles are distinguished by Abarth decals, revamped bumpers, headlamps and powerful engine. Fiat India is expanding its lineup and improving the after sales service, as speculated that the Fiat will introduce Abarth performance range and voila Fiat Introduced it on the very first day of the Expo.

Published On Feb 05, 2014 07:03 PM By Vidyadhar
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At the Abarth space in the Fiat Stand, the Italian major is showcasing the two awesome looking Fiat 500 in Red and white. The car displays aggressive stance, initially it will be imported, but later, it is expected that Fiat will make Abarth products including the 500 Abarth locally to keep the price as low as possible.

Abarth fueled 500 is expected to come with 137bhp on tap, 1.4-litre turbo engine, which imparts peppiness in this little beast. The Suspensions and dampers would be stiffer to compliment the powertrain.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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