Fiat India kicks off in style with Doctor’s campaign
Fiat India Automobiles Ltd launched Doctor’s Campaign for health care professionals. Under this program healthcare professionals will participate in the ongoing promotional campaign. The scheme has been welcomed by lead auto financiers like SBI, wherein they have come forward in certain markets with a unique offer exclusively designed for this campaign wherein customers can avail benefits such as 1% discount and 100% waiver of processing fees.
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This program also includes attractive exchange package where in the old car value would be set off against the purchase of new cars. In addition to this Fiat has introduced home test drive services for doctors to felicitate easy buying without hampering their busy schedule. Other exclusive value-added benefits would also be provided. Speaking about the initiative, Mr. Enrico Atanasio, Head – Commercial, FIAT India said, “Fiat has been present in India since a decade and is committed to Indian consumers.
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Hence with doctor’s campaign initiative we aim to appreciate their services to the community and make their lives easier. At the same time we also hope to work towards developing better relationships by providing more benefits that can be availed” The Fiat Linea and Fiat Punto offers great styling, elegance, economy befitting the doctor’s profile and takes care of their extensive daily running with added advantage of the Fiat’s multijet diesel technology.
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