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Cars In Demand: Maruti Dzire, Honda Amaze Top Segment Sales In February 2019

Published On Mar 20, 2019 08:00 AM By Dhruv.A for Maruti Dzire

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Every single one of the sub-4m sedans registered a sales drop in comparison to January 2019

Cars In Demand: Maruti Dzire, Honda Amaze Top Segment Sales In December 2018

  • Sub-4m sedan segment witnesses significant drop in month-on-month sales.

  • The Dzire continues to lead the pack but yields some space to the Amaze.

  • The Amaze was the only car to register positive year-on-year growth.

  • Aspire and Tigor witness biggest sales drop month-on month.

  • Ameo and Zest continue to struggle at the bottom.

The sub-4m sedan segment witnessed a tremendous downfall this February. And that holds true for the Maruti Suzuki Dzire as well, which has for long been leading the sales charts. We got hold of the February sales figures of the sub-compact sedan segment recently and this is what the numbers reveal.

 

February 2019

January 2019

MoM Growth

Current Market Share

Market Share Last Year

YoY Market Share

Average 6-month Sales

Maruti Suzuki Dzire

15915

19073

-16.55

56.67

65.69

-9.02

18587

Honda Amaze

6562

7981

-17.77

23.36

2.92

20.44

6484

Hyundai Xcent

1924

2121

-9.28

6.85

8.68

-1.83

2585

Tata Tigor

1259

2365

-46.76

4.48

8.92

-4.44

2050

Ford Aspire

1027

1539

-33.26

3.65

5.36

-1.71

1634

Volkswagen Ameo

622

734

-15.25

2.21

3.45

-1.24

756

Tata Zest

774

562

37.72

2.75

4.95

-2.2

949

Total

28083

34375

-18.3

99.97

     

Key Takeaways

A downfall: The whole segment witnessed sluggish sales in February but the biggest loser is the Tata Tigor, which lost its nearly 50 per cent of its clientele in a matter of one month. The Hyundai Xcent was the only car that was least affected by a downturn in the market.

Dzire on top: When it comes to the top two cars in the segment, the story remains same as the past many months. The Maruti Dzire retains the top spot while the Amaze remains a distant second. The two Japanese sedans command more than 80 per cent of the market share together, which has helped them establish a near-irreversible lead over all other rivals.

Honda Amaze on the rise: The Honda has managed to increase its hold on the year-on-year market share by 20.44 per cent thanks to a thorough refresh in 2018. Currently, the Honda Amaze commands 23.36 per cent of total segment sales and is the only offering to have showcased a positive growth in comparison to the previous year. On the contrary, the Maruti Dzire’s market share witnessed a drop of 9 per cent but is still more than half of all the cars combined at 56.67 per cent.

Tata Tigor

Drastic effects: The Hyundai Xcent remained the least affected by the sales downfall in February as it lost around 200 units, or 9.28 per cent of sales, in comparison to the month before. The same can’t be said for the Tata Tigor which lost 46.76 per cent of Feb sales against January.

Aspire fails to inspire: The Ford sedan, despite a relatively recent refresh last year, saw its sales plummet to just a 1000-odd units from more than 1500 a month ago, making for a drop of 33.26 per cent.

Cars In Demand: Maruti Dzire, Honda Amaze Top Segment Sales In January 2019 The Tailenders: Volkswagen Ameo and Tata Zest traded some blows as the two exchanged the last spot in January and February. While the Zest took the last spot in January, it managed to hand it over to the Ameo in February. The Tata Zest and Volkswagen Ameo occupy a 2.75 and 2.21 per cent of the overall sub-4 metre sedan segment.

Read More on : Maruti Swift Dzire AMT

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Maruti Dzire

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