Audi City, the Virtual Retail Showroom Opens in London
And Audi is back in news… This time for their latest concept of the virtual digital store called “Audi City”. Here the entire line-up of the Audi models will be present but will be displayed on life-size screens. A few of the popular models might be available on the store floor as well.
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The first of these digital Audi Showrooms opened close to the Piccadilly Circus in London and soon a few more are to follow, in fact Audi is planning to bring in 20 stores by end of 2015. These stores will have product experts and customer relationship managers to answer questions of the prospective buyers and current customers.
These stores will allow customers to virtually select possible configurations, colors and experience the cars on a 1:1 scale on screen.
Commenting on this concept Peter Schwarzenbauer, Audi board member said that this would help Audi come in closer contact with the customers with help of tailor-made services. Audi is not the first to bring in such stores and BMW already has the BMW ‘i stores’ which is dedicated to its electric cars.
These retail stores and innovative concepts play a crucial role in helping the brand carve and maintain the niche that is their products are aimed towards.
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