Toyota Urban Cruiser Expected Prices: Could It Undercut Maruti Vitara Brezza, Hyundai Venue And Mahindra XUV300?

Modified On Sep 23, 2020 01:03 PM By Dhruv Attri for Toyota Urban cruiser

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Will Toyota’s first sub-4m offering for India appeal to the budget-conscious buyer in you?

Update (23/09/2020): Toyota has launched the Urban Cruiser with prices beginning from Rs 8.40 lakh (ex-showroom Delhi). Read more about it here.

The sub-4m SUV space is snowballing into the most populous segment in India. There are more choices in the sub-4m SUV space than the entry-level segment featuring the likes of the Maruti Alto. That means the Maruti Vitara Brezza-based Toyota Urban Cruiser has its task cut out and one way to establish customer connect is competitive pricing. Will the Urban Cruiser deliver to that effect? 

Before we begin with the prices, here’s a quick look at the Urban Cruiser’s specification sheet:


1.5-litre, 4-cylinder 






5-speed Manual/ 4-speed AT (Mild hybrid)





Rs 7.99 lakh

Rs 9.40 lakh


Rs 8.99 lakh 

Rs 10.40 lakh


Rs 9.99 lakh, Rs 10.25 lakh (for dual tone)

Rs 11.40 lakh, Rs 11.65 lakh (for dual tone) 

Note: All the above ex-showroom prices are estimates, final prices are likely to vary.

The Toyota Urban Cruiser might be identical to the Maruti Vitara Brezza in terms of mechanicals, interiors and features, but will feature a different fascia. Besides, it will also offer an additional warranty of 3-year/1 lakh km, instead of the 2-year/40,000km promise by Maruti. These differences are likely to make the Urban Cruiser a bit pricier than the Vitara Brezza in the higher variants. 

The Toyota SUV will compete against a formidable lineup of existing rivals such as the Tata Nexon, Maruti Vitara Brezza, Hyundai Venue and Ford EcoSport. Its upcoming rivals will include the Kia Sonet, Renault Kiger and the Nissan Magnite. Here’s a quick look at the price range with existing rivals. 

Toyota Urban Cruiser (expected prices)

Hyundai Venue

Tata Nexon

Ford EcoSport

Mahindra XUV300

Maruti Vitara Brezza

Rs 7.99 lakh to Rs 11.65 lakh

6.70 lakh to Rs 11.58 lakh

Rs 6.99 lakh to Rs 12.70 lakh

Rs 8.18 lakh to Rs 11.72 lakh

Rs 7.95 lakh to Rs 12.30 lakh

Rs 7.34 lakh to Rs 11.15 lakh

Note: All above prices are ex-showroom Delhi

Read More on : Toyota Urban cruiser on road price

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