SCOOP: Skoda to retain the Laura brand along with Octavia
Skoda India will unveil the new Octavia today and its launch is slated sometime around September. The Laura brand was introduced in the early 2000s as the old-generation Octavia was selling well and Skoda wanted to cash in on the sales of the old and the new generation. Since then, the Laura and Octavia brands were sold simultaneously until the Bharat Stage IV norms were implemented in 2010, and the Octavia had to be discontinued.
Skoda will retain the brand Laura, however they will launch a new product at a later stage, which will sit between the new Ocatavia and Rapid. But we don't know how strong will the D sedan segment be, as manufacturers are today focusing on introducing SUVs in that segment. Renault, Mahindra, Tata already have products in that price bracket and soon we will see Nissan and even Honda enter into this growing SUV segment.
Skoda has been quiet for a while when it comes to new products and the last brand new offering was the Rapid. Now, the company will introduce the Octavia and facelift for the Superb is also in the pipeline. The other change will be the new Skoda logo that will be seen on the new Octavia and other products like Rapid, Superb and Yeti too. The Fabia was also pulled out of production sometime ago. We shall soon, update with the Skoda Octavia unveiling which happens today in the evening.
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