Renault Duster with its Pre-Launch Promotion Campaign

It’s Big, It’s Beautiful. It’s Efficient. And it’s coming soon… that’s how car fanatics, Indian auto industry, media and other car manufacturers are describing the upcoming Renault Duster. Speculations are multifold but what exactly will the first-of-its-kinds SUV turn out to be, we’ll all find out very soon. Through emails, pre-bookings, TV commercials; Renault is all over the top about the launch of Duster which is set for 4th of July.

Published On Jul 02, 2012 12:55 IST

Published OnJul 02, 2012 12:46 IST

Last Updated OnJul 02, 2012 12:55 IST

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It’s Big, It’s Beautiful. It’s Efficient. And it’s coming soon… that’s how car fanatics, Indian auto industry, media and other car manufacturers are describing the upcoming Renault Duster. Speculations are multifold but what exactly will the first-of-its-kinds SUV turn out to be, we’ll all find out very soon. Through emails, pre-bookings, TV commercials; Renault is all over the top about the launch of Duster which is set for 4^th of July.

Renault Duster

The promotions for the Duster are said to be a part of multi-media communication campaign. It is being positioned as an alternate to a sedan and further reinforcing this is the pre-launch commercial that was released recently, which states “Our apologies to everyone who just bought a sedan.”

The SUV has striking looks and would be coming in with multiple variants all together. The base variant will be powered by 1.6-litre petrol engine whereas the diesel base variant will be a 1.5-litre engine which powers the Renault Fluence as well. The anticipated price range of the Duster is between Rs.8 - Rs. 11 Lakhs. The 1.6-litre engine will come mated to 5-speed manual transmission delivering a power of 100bhp and the 1.5-litre will be mated with a 6-speed manual transmission and will produce a power of 108bhp.

Looking at the fantastic response that the pre-bookings received, it seems that the Indian market is ready for Duster with open arms. This compact SUV will surely change the way India sees the SUVs, hopefully it would be a positive change. For now Renault looks very confident regarding the Duster. Whether or not this confidence reciprocates into result, we’ll soon find out.

Stay tuned for more updates on the Duster, we’ll keep you posted…

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Ritesh

<p>Having worked as an Auto Journalist for the past 5 years, Ritesh is keenly passionate about digging more on automobiles and things related. His journey as a journalist so far consists of different profiles that helped him groom on various platforms within the automobiles industry. He kept rolling on technical experience during his career as a Road Test Editor, which finally took him to a level where he turned to be an Editor-in-Chief of CarDekho.com, India's no. #1 automotive giant. </p> <p>Another side of his creative life is easily visible the photography that he carries out in order to serve the CarDekho news readers with the latest and natural pictures of newly launched cars. Additionally, he is the one who foresees all auto news articles that are to be published making it sure that CarDekho readers get the latest and the best automotive news first. "Life is a highway, keep driving", Says Ritesh.</p>Read more

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