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Price Wars: Toyota Fortuner vs Ford Endeavour

Modified On Nov 08, 2016 05:08 PM By Arun for Toyota Fortuner

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We take a look at how the new Fortuner's pricing fares against the Ford Endeavour - variant-by-variant

 

Toyota has launched the all-new Fortuner and now cold comparisons with its arch rival, the Ford Endeavour can be made. Right off the bat, the option of two diesel engines and keen pricing makes the Ford look quite attractive as compared to the Toyota. Ford’s rejigged line up of the Endeavour has made it quiet feisty that deserves to be closely examined by potential Fortuner customers. So, which of these two SUVs offers the most value? Read on to find out.

The Endeavour’s line up starts with the 2.2 litre engine, and the Trend variant is Rs 2.14 lakh cheaper than the most affordable Fortuner, which happens to be a petrol. The Endeavour also offers you the choice of an automatic transmission or four-wheel drive hardware at this Rs 23.78 lakh price point. The price for the petrol automatic variant of the Fortuner goes up to Rs 27.61 lakh. At this price you could opt for the top end Titanium variant of the 2.2L AT equipped Endeavour. The Toyota Fortuner’s two-wheel drive diesel automatic is priced at Rs 29.14 lakh and is almost in the territory of the top-end 3.2L 4x4 AT equipped Endeavour. 

The Endeavour 3.2, in both its guises, significantly undercuts the diesel 4WD variants of the Fortuner, too, and is priced a full Rs 4.12 lakh (Trend vs 4WD MT) and Rs 1.35 lakh (Titanium vs 4WD AT) cheaper.

In spite of being cheaper, the Endeavour packs in a bigger, more powerful motor (200PS/470Nm vs 177PS/450Nm) and also gets an advanced Terrain Management system. It gets a whole lot of additional goodies, too, that include a sunroof, AndroidAuto and Apple CarPlay courtesy the SYNC3 infotainment system, active noise cancellation and a powered folding third row as well.

Ford has played the price game very well, and a look at the Endeavour's line-up will also tell you that the variants are well thought out. The smaller 2.2-litre variant plays in Ford's favour, giving it a lower sticker price. At Rs 23.78 lakh, one can opt for either a 4x4 manual or a 4x2 automatic variant, which lets the casual premium car buyer or the weekend off-roader take his pick.

Smart move there, Ford. That said, Toyota has the edge when it comes to comfort and space in all three row and makes for a better seven-seater. We will have a detailed comparison of theses SUVs soon. For now, going by the specs and the prices, the Ford Endeavour looks like it has the value for money quotient covered!

(all prices are ex-showroom Delhi)

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5 comments
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Arpit Agarwal
Nov 22, 2016 9:31:58 AM

Main thing is which is a smoother drive and noise free on highways ?

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CarDekho
Nov 22, 2016 11:36:18 AM

The base and middle variants of the Fortuner 4x2 is likely to receive the 2.4-litre 2GD-FTV diesel engine that produces 149.6PS of power and 400Nm of peak torque. The 2.4 litre engine could be coupled to either a 6-speed automatic or 6-speed manual transmission. The Fortuner 4x4 variant will get the 2.8-litre 1GD-FTV diesel engine that produces 177PS of power and 450Nm of peal toque. The 4x4 variant is expected to get a 6-speed automatic gearbox. These figures are nowhere close the Ford Endeavour’s but the Fortuner is expected to be a lighter car and this should make the Fortuner’s performance on par with that of the Ford Endeavour.

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    Arpit Agarwal
    Nov 22, 2016 12:17:10 PM

    CarDekho WELL answered, what about noise free factor ?

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      CarDekho
      Nov 23, 2016 7:03:31 AM

      Arpit Agarwal We have a review planned. Will share the answers soon :-)

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        Feroz Karim
        Nov 14, 2016 7:11:34 AM

        After a long time, Fortuner has some REAL competition & Ford has a SUV game changer product in hand. May the best win.

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        CarDekho
        Nov 22, 2016 11:17:18 AM

        True (y) Your perception and wisdom are truly commendable. ^_^

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          Sreekala Bijith
          Nov 9, 2016 5:23:24 AM

          Stylish look

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          CarDekho
          Nov 9, 2016 6:29:33 AM

          Stylish and Robust :-)

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