Nissan Micra launched with a bang

Nissan Micra, the first ‘Made-in-India’ compact hatchback (B+ segment) from Nissan Motor India Private Ltd (NMIPL) and one of the most awaited car of the year, finally launched today in Delhi. The sales of the car would commence from tomorrow, that is 15th July'2010. The all-new Nissan Micra, which is been built on Nissan’s versatile ‘V’ platform has been priced at INR 3,98,000 - XE (entry), INR 4,69,500 - XL (Mid) INR 528,800 - XV (Top) - all ex-showroom Delhi.

The car would be Available in 3 variants (XE (Entry), XL (Mid) and XV (Top)) and six colours. The would be equipped with multiple ‘first-of-it’s-kind’ features in its segment like Intelligent Key plus Immobilizer, a push-button engine start-stop system and electric foldable mirror. Available in two interior colour schemes: black and griege (only XV), the Nissan Micra will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra is priced competitively in its segment providing a complete package of features, performance, drivability and comfort.

The all-new Nissan Micra is powered by an all-new HR12 DOHC 12-valves 1.2-litre, 3-cylinder petrol engine. Power is rated at 56Kw (76ps) @ 6000 rpm, while torque output is 104Nm @ 4000 rpm. It comes with a 5-speed manual gearbox. The wide gear coverage enables the 1.2-litre engine to achieve economy and brisk acceleration.

The incorporation of the ‘V-platform’ is one major factor contributing to the car's improved impact safety. The car is designed to absorb the forces of a frontal impact, owing to the sophisticated crumple zones, while maintaining cabin integrity due to its highly reinforced body shell. All variants including the entry level (XE) are equipped with driver airbag. The top variant (XV) has been fitted with standard safety equipment such as Driver + Front Passenger airbag, Anti-lock Braking System (ABS) with Electronic Brake-Force Distribution (EBD) and Brake Assist (BA).

The Nissan Micra with a top speed of 160kmph provides a class competitive fuel efficiency of 18.06 km/litre (tested and approved by ARAI). The car also has superb visibility and a class-topping turning radius of 4.65m. It is equipped with several new technologies that assist with minimizing C02 emissions. The front MacPherson Strut and rear Torsion Beam provide excellent cushioning effect, reducing fatigue during long journeys. Particular attention has been paid to bump absorption, ensuring that the Micra will ride smoothly over challenging road surfaces, not suffer from wallow or float, and cruise effortlessly at highway speeds.

Speaking on the occasion Mr. Kiminobu Tokuyama, M.D. CEO, Nissan Motor India said that this moment was awaited by the company and that they look forward to a long and fruitful association with their product and services in India. The Nissan Micra is the right product at the right time that will offer the customers a good means of urban mobility with a complete package of performance, features, safety and comfort, he added. Tokuyama also commented that they expect Micra with its latent advantage and its unique features to do well in the Indian market and carve a niche of its own compared to other competitive models in this segment.

In order to ensure a good customer interaction system, the company has been engaging itself in expanding its dealership networks across India. The company is already receiving a great response towards the car as it has received 2000 bookings prior to its launch at various dealer outlets.

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