Maruti Alto K10 launch sales, the highest ever
Maruti’s Alto K10 is the latest entrant into the compact car segment. This model has now become the fastest selling model ever, in the country. It has recorded sales of over 20,000 units in the last 40 days. Shashank Srivastava, chief general manager, Maruti Suzuki India was quoted saying that they have already sold more than 20,000 units of Alto K10. No other model in the country has received such a response within 40-odd days since its launch.
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Srivastava further said that MAruti’s Alto K10 is an aspirational car at the entry-level. In larger cities, entry level cars do not find many takers. But K10 with its combination of features and the price at which they are offered has struck a chord with customers across cities. Before Alto K10, Maruti Suzuki had registered record sales for its model Ritz. The Ritz was launched in May 2009 and it sold 15,000 units within the first two months of its introduction. Annual sales for the car stood at 67,000 units. Another model of Maruti, Maruti Swift was launched in the year 2005. The Swift sold only 4,000 units in the initial months of its launch. Presently, they now sell 11,000 to 12,000 units a month.
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The Hyuindai i10 by Hyundai Motors also had a strong launch but it never went beyond 15,000 cars a month. Alto is the country’s largest selling car brand. On an average, it sells about 22,000 units every month. With the entry of Alto K10 variant, the sales shot up by around 27 per cent to 28000 vehicles in August for Alto alone.
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