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Mahindra's Great Escape ends in Gurgaon

The 108th edition of the Mahindra Great Escape, one of India’s most popular off-roading adventures, concluded successfully in Gurgaon with over 40 vehicles from the Mahindra stable manoeuvering the challenging route. The event received an overwhelming response from the off-roading community with Mahindra vehicle owners from Gurgaon, Noida, Delhi and other neighboring areas participating in the rally.

Published On Dec 10, 2013 09:59 AM By Vidyadhar
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The rally was flagged off at 9:00 AM from Fortune Park Boulevard, Chattarpur. Participants entered the event in Boleros, Scorpios and Thar 4X4s- proving yet again the ruggedness of vehicles from the Mahindra stable. These iconic Mahindra SUVs negotiated the rocky extremely dry terrain while testing the might of the vehicles.

The Mahindra Great Escape under the Mahindra Adventure umbrella brand continues to live up to its promise of encouraging the off-roading culture and demonstrating the tough rugged DNA of Mahindra vehicles. Therally also saw participants exhibit their driving skills by negotiating various obstacles and edging out each other in a fierce competition, to be part of the all-India ‘Off-Road Trophy’ championship. Winners from theChandigarh, Sakleshpur, Kottayam, Lonavala, Goa, Chandigarh Gurgaon Great Escapes will compete against each other for the trophy at the finals.

Speaking on the occasion, Mr. Vivek Nayer, Chief Marketing Officer, Automotive Sector, Mahindra Mahindra Ltd. said, “We were delighted to host this edition of the Mahindra Great Escape in Gurgaon and give a chance to our customers to test the tough and enduring nature of Mahindra vehicles. The challenging terrainensured ample challenges for all off-roading enthusiasts. Over the years, the Great Escape has developed the reputation of being one of India’s most thrilling off-road events and this one was no different as it tested the limits of both man and machine to the extreme”.

This edition of the Mahindra Great Escape was conducted in association with MAXXIS Tyres - the title partner for all the Great Escapes and the Off-Road trophy this year. MAXXIS Tyres is one of the largest tyre companies in the world and offers high-quality tyre products for cars, light trucks, bicycles, motorcycles, ATVs and agricultural vehicles. Operating in Asia, Europe, North America and South America, Maxxis distributes its products in approximately 170 countries and employs more than 25,000 people.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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