Hyundai Stall features DON2 zone
In keeping with its design philosophy Hyundai has created its stall on the Fluidic Sculpture lines.. There are special zones with different themes like digital, sports, cricket, bollywood, technology. And a zone for Eon. The Digital Zone has been created with the aim to give visitors an interactive experience in digital media. The various stalls at this zone enable the visitor to update his/her wall with posts and pictures on a real time basis on their Facebooks and emails using RFID cards – the pavilion is blu-fi enabled.
A special application has been developed for visitors to download Hyundai commercials and wallpapers with social media plug-ins. The Twitter area within the zone with a giant LED/LCD TV will display the live tweets by visitors. At this zone Digital Jockeys will be present – this is a unique concept to engage online users. The Sports Zone highlights Hyundai’s association with International Cricket Council (ICC) and UEFA EURO. The ICC T20 World Cup is displayed here with cheer leaders performing to the tune of the Hyundai Cricket Anthem. The Sports Zone has screens installed for cricket fans to leave messages and wishes for the Indian cricket team for T20 World Cup.
At the special DON2 Zone visitors can see the car chase between Shah Rukh Khan and Priyanka Chopra driving the new Sonata and the Santa Fe. Both the cars appear in the movie through an in-film advertising arrangement. The stall will highlights Khan’s association with the Hyundai brand since 1998. The Technology Zone showcases the working models of the GDI and Kappa engines, while the eco-friendly Blue Drive Zone showcases Hyundai’s green technology enabled alternate fuel cars. The Eon Zone has dance performances by the Shiamak Davar’s troupe. TheSonata Zone has performances by ribbon gymnasts.
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