Renault 2016 - Drive the Change plan
Renault at 2011 Geneva Motor Show reveal two new concept cars – Captur and R-Space – as the brand gradually unveils its new approach to design, a cornerstone of its "Renault 2016 - Drive the Change" plan. Electric cars are at the heart of Renault's strategy. With the introduction of Kangoo Maxi Z.E., plus Twizy's price tag and the real-world operating range boasted by Ranault Kangoo Z.E.
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and Renault Fluence Z.E., the electric revolution is well and truly underway. Renault is proud to be able to call on a rich heritage, but its sights are set firmly on the future with a raft of affordable technological innovations.
"Renault is a brand which focuses on people, so it was only natural that I should wish to base our new design strategy on the different key stages in the lives of our customers. Each of these steps – from falling in love, to exploring the world, founding a family, working, profiting from leisure time and attaining wisdom – is illustrated by its own concept car. DeZir was about our customers falling in love. With Captur, they explore the world and, with R-Space, the time has come for them to found a family." Laurens van den Acker - Vice President, Corporate Design .
"Captur takes as its basis the fundamental design language introduced on the DeZir concept car but adds a more technical dimension – more functional but still highly sensuous." Axel Breun - Director of Concept Car and Show Car Design .
"R-Space brings together qualities long-considered opposed, namely family friendliness and sportiness, functionality and sensuality," explains Axel Breun, Director of Concept Car and Show Car Design. "It answers the expectations of a large proportion of our modern society."
Read More on : Renault Fluence expert review
