Volvo expands its footprints in India

Volvo Car India made a late entry in the Indian market but that fact is not keeping it away from making its mark amongst Indian customers. The company is gradually increasing its market presence in India and is upbeat about the luxury car market in the country. Sudeep Narayan, marketing manager of Volvo Car India said that the company intends to mark its presence in Bangalore and Ahmedabad next. It has not been able to sell in volumes so far and the luxury car market is mostly dominated by BMW and Mercedes in India.

Published On Aug 11, 2009 07:05 IST

Published OnAug 11, 2009 07:05 IST

Last Updated OnAug 11, 2009 07:05 IST

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Volvo Car India made a late entry in the Indian market but that fact is not keeping it away from making its mark amongst Indian customers. The company is gradually increasing its market presence in India and is upbeat about the luxury car market in the country.
Sudeep Narayan, marketing manager of Volvo Car India said that the company intends to mark its presence in Bangalore and Ahmedabad next. It has not been able to sell in volumes so far and the luxury car market is mostly dominated by BMW and Mercedes in India.

Volvo expects the luxury car market to grow very strongly and there will be significantly more customers in India opting for luxury cars in the price range of Rs. 20-25 lakh. The segment sold 8000 units last year and a growth of 25-30 percent this year is expected with annual sales reaching up to 10,000 units this year.

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<p>Having worked as an Auto Journalist for the past 5 years, Ritesh is keenly passionate about digging more on automobiles and things related. His journey as a journalist so far consists of different profiles that helped him groom on various platforms within the automobiles industry. He kept rolling on technical experience during his career as a Road Test Editor, which finally took him to a level where he turned to be an Editor-in-Chief of CarDekho.com, India's no. #1 automotive giant. </p> <p>Another side of his creative life is easily visible the photography that he carries out in order to serve the CarDekho news readers with the latest and natural pictures of newly launched cars. Additionally, he is the one who foresees all auto news articles that are to be published making it sure that CarDekho readers get the latest and the best automotive news first. "Life is a highway, keep driving", Says Ritesh.</p>Read more

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