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Toyota Scraps the Rumor of Bringing in $6000 Car in India

The Japanese auto giant Toyota Motors denied the rumor on Thursday of bringing in India a $ 6,000 car to boost up the sales of the company in the country and to increase its share in the growing affordable car market of India. Mr. Asahi Shimbun, spokesperson of Toyota Motors reported that the company has no such plans of launching any such car in India. Asahi further added that the company will be creating a new brand, which will consist of low priced cars so that the Toyotas name is not degraded. Sources say that Toyota is eyeing upon this sector and will make an entry in the year 2016.

Published On May 24, 2012 03:30 PM By Vidyadhar
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The low-cost sedan class car Toyota Etios was brought in India in the year 2010 by the Japan’s biggest auto car maker with a price tag of $ 10,000, which was still expensive in comparison to its rival Tata Motors who sold its Nano for just $ 2,900 only. The company is planning to achieve at least 50 percent of the worldwide vehicle sales from all the emerging markets till 2015 in comparison of the figures of 2010 which was only 40 percent.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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