Toyota Refutes Plans for Lexus in India
Recently, we brought to you the news that Toyota has announced that they will not be launching any new product for the next 3 years and will instead focus on its current line of products. Toyota seems to be keen on sticking to this new strategy as they refuted any plans to bring in its Lexus brand of cars to India. The rumours about Lexus's entry into the Indian market have finally been squashed.
Wajeeh
Published On Dec 14, 2012 12:42 IST
Published OnDec 14, 2012 11:38 IST
Last Updated OnDec 14, 2012 12:42 IST
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Toyota officials said that they were at one point keen on bring in the Lexus brand but then postponed the execution of that idea due to import costs and rupee volatility. The decision makes sense considering that the standards required to assemble the Lexus are quite strict and if brought it in as a CBU, the pricing factor would make it impossible to sell. So for now, it looks like Toyota really is content with just developing its current market presence in India.
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Raised in the Middle East, Wajeeh Khan spent most of his life in Doha, Qatar where he was originally educated in the field of communications and networking. He spent five years working and garnering experience in various fields including administration, insurance, sales and construction. However, Wajeeh has always had a deep seated passion for automotive writing, which has brought him back to his roots in India and although a fresher in the field, he is an obsessive enthusiast with an extreme and inquisitive nature and has his bases on the hows and whys of the functioning of a car, all covered.</p>
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Armed with exceptional knowledge on the workings of the English language and his obsession for cars, he hopes to make a name for himself in the field of automotive journalism.</p>
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