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Tata to focus on markets in Africa and China

Published On Sep 02, 2010 04:06 PM By Ritesh for Tata Indigo

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The leading Indian auto maker Tata Motors stated on Wednesday that is is planning to focus on the emerging overseas auto markets like Russia, Africa, China and Middle-East. The move has been taken in a bid to boost its overall sales and increase its global foot prints. According to a statement given by Mr Ratan Tata, Chairman at Tata Motors, in company's 65th annual shareholder meeting, the company hopes to increase its market share in Russia, China and countries in Africa to widen the passenger car and the commercial vehicles range. He added that the improving global economic scenario would definitely help the company increase its car sales.

While further elaborating Tata Motors' global plans, Mr Tata said that the company is seeing definite signs of economic recovery globally. Vehicle sales in China and India have driven the industry out of difficult times.

Meanwhile, the company is mulling over to use the advanced and sophisticated engineering and designing of its British subsidiary Jaguar & Land Rover in the development of new cars in the Indian market. According to Mr Tata, the company will see the benefits of integrating the Research and Development (R&D) of Tata Motors and JLR. He also added that it will look at rationalising the engine and platforms.

The JLR is performing very well in the markets like US and UK along with receiving a great market acceptance from its cars, there. Elaborating on the company's performance in the China market, Mr Tata said that the China NSC (national sales company for Jaguar Land Rover) was established in June. Also, Jaguar Land Rover growth is more than 50 per cent in China. He added that the technology involved will be light-weight technology, smaller engines, downsizing the cars, more hybrid vehicles.

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