Maruti, the Most Desired Brand Reveals Vuclip Survey

Before we get into what were the findings of the survey, a little about Vuclip. It is the world’s largest largest independent mobile video destination which allows users to search for and watch videos on any mobile device that is video-enabled. They recently unveiled the findings of its mobile survey on four wheeler purchasing forecast and brand sentiments in India. The findings were revealed during ad:tech which was held in Bangalore on 27^th September.

Talking about buying behavior, the survey reported that nearly 54% of the total respondents (1,84,786 mobile phone users) were planning to buy a car within the next one year. It also showed that nearly 48% of respondents were interested in a car which carried a cost of less than Rs. 7 lakh, indicating a major opportunity for small and mid segment car manufacturers. The survey also stated that the purchase decision for a four wheeler depends majorly on the cost (15%) followed by the value, brand, engine and looks (12% each), safety (11%) and comfort and service plan (9%).

Taking into account 1,09,242 mobile users from India it was found that the 24% respondents claimed to own a Maruti which was double to its nearest competitor Hyundai. Maruti also emerged as the top choice for 21% of respondents in India followed by Hyundai with 14% and Honda at 11%. Hyundai and Ford registered a growth of 2% each as the desired brand against the current number of owners. Coming to luxury brand perceptions, BMW was received the maximum votes with 29% overall votes followed by Bentley at 10%, Audi and Mercedes – Benz at 9% each and Jaguar and Rolls – Royce at 8% each.

This survey, as Meera Chopra, Vuclip’s Vice President and Head of Advertising APAC and Middle East said, “The findings of our surveys reveal major indicators on car purchase decisions and brand preferences in India.” Further commenting on the survey findings, Mrs. Sunila Dhar (DGM (Media & Marketing) MSIL), said “Maruti has always been referred to as the car of the nation and we take pride in designing our cars keeping in mind consumers changing needs and preferences – a car for every need. We are happy to see that Maruti is trending on mobiles too and are confident that Vuclip’swide reach and vast network will help brand marketers to get a pulse of what consumers want and design products accordingly.”