Maruti Suzuki is on course to post highest sales ever in 2014
India's largest car manufacturer Maruti Suzuki is set to record its best ever yearly sales in 2014 at over 11.48 lac cars sold this year. Previously, the best selling year for Maruti was 2010, when the company had managed to retail around 10.6 lac cars.
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"We are going to see our highest ever sales in a calendar year in 2014. We are going to touch around 11.48 lakh units during the year," said, R C Bhargava, Chairman, Maruti Suzuki India (MSI).
Driven by growth across segments, Maruti Suzuki's share in the country's passenger car market, have gone up by a good 4.1 percent in the April-November period to 44.8 percent. During the time frame, Maruti's total sales have grown by 13.1 percent to 8,35,912, as compared to 7,39,247 units in the year-ago period.
Elaborating on the company's impressive sales growth despite the industry still struggling, MSI Executive Director (Marketing and Sales) R S Kalsi said: "All our models have shown growth during the year. In comparison to other companies we have been able to achieve growth by introducing new models."
“While rural markets continued to grow, urban markets have also returned to growth path after witnessing stagnation in the last couple of years,” he added.
Even during the last month, four out of five top selling cars, belonged to Maruti's product portfolio. With about 24,200 units, Alto remained at the top, followed by Swift and Wagon R with 17,900 and 13,545 units in the top 5 seller's list. Another Maruti, the Dzire compact sedan, sat on the fourth position with about 12,000 units, while the fifth most selling car in the month was Hyundai's latest offering- Elite i20.
