Hyundai Sells 1 Millionth Santa Fe in U.S.
Korean automaker Hyundai's flagship crossover Santa Fe is a global success, and what futher proves it is the fact that it has now sold out one millionth unit of the vehicle in the United States. Launched in the United States 13 years ago, Santa Fe also broke the common perception that Hyundai can only develop inexpensive vehicles.
“When the 2001 Santa Fe launched in the United States 13 years ago, not only was it Hyundai’s first SUV, but it was one of the first compact crossovers on the market – just behind Toyota RAV4 and Honda CRV,” said John Krafcik, president and CEO of Hyundai Motor America. “It was a bold move that paid off and helped position Hyundai as a brand that could innovate in design and package, not just value and warranty.”
Santa Fe opened doors to an entire new group of car buyers and offered them a new choice in the small crossover class. Entering the market with distinctive design, great equipment and backed by industry leading quality, Santa Fe soon became one of the best-selling crossovers in the industry.
Fast forward to today, and the third-generation Santa Fe continues this trail-blazing narrative as the first U.S.-market crossover with a two-wheelbase strategy – the two-row, five-passenger Santa Fe Sport and the long wheelbase three-row, six/seven passenger Santa Fe – offering Hyundai buyers vehicle choices they can grow with through various life stages (pre-family, family, post family).
“Santa Fe has played a significant role in Hyundai’s success and growth in the United States,” Krafcik adds. “For many loyal Hyundai owners today, it was their entry point to the brand.”
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