Fiat stand-alone showrooms to open by FY2012

Currently, Fiat is selling its cars in collaboration with Tata Motors. But now, Fiat India has decided to open up its own showrooms in the country by the time of third quarter of 2012. This information was provided by the CEO and president of Fiat India Pvt Limited, Mr. Rajeev Kapoor. As per Mr. Rajeev Kapoor, the firm is in talks with all the dealers to set up Fiat India’s stand showrooms within the current dealerships. However, this procedure will be done on pilot basis initially and then it would be fully operational by the third quarter of 2012. It is pretty sure that having separate showrooms for Fiat cars will certainly provide Fiat India its own identity and will assist the firm to focus more on its quality products.

Vidyadhar

Published On Aug 27, 2011 14:39 IST

Published OnAug 27, 2011 14:39 IST

Last Updated OnAug 27, 2011 14:39 IST

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Fiat Grande Punto

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Furthermore, this would also help Fiat India to sort the issues that it is currently facing with the joint dealership. Recently, Fiat India made an official announcement regarding restructuring the management , which means creating 4 sovereign geographical regions for its global business. Mr. Michael Manley is appointed as the head of the Asia Pacific region. These changes will come in effect from 1st of September and Mr. Kapoor has is confident that this will have a positive impact on the Indian business of the firm.

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The manufacturing facilities of Tata Motors and Fiat India are manufacturing cars like Fiat Punto ,Fiat Linea along with Tata Manza and Tata Indica range. The engines for these carts are also manufactured at the same plant. But, rumor has it that the firm is in talks with the leading car maker, Maruti Suzuki India to manufacture engine for them.

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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2 comments

sampdalvi

Sep 7, 2011, 9:01:44 PM

Good strategic step taken by FIAT India... FIAT has its own class and brand world wide.. We will love to see the cars like Ferrari , Alfa Romeo, Maserati in FIAT outlets.. I heard that FIAT will take the order of Ferrari cars if they get the good response from those outlets..

arunprakash.k

Aug 31, 2011, 6:40:19 PM

Hi its good to hear this news i hope it will be helpful for the buyers to select the car with out any confuse ( model,colour,design,technology,etc) waiting for it

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