Fiat sales target for 2010 unlikely to be met
Fiat India has sold 24,000 cars till October 2010 in the competitive auto market, however, Fiat India is afraid of not meeting it's yearly sales target. Fiat India's target was to sell 46,000 cars in this year but it doesn't seem like that the company will be able to meet the set target. The company is falling short of sales to meet its targets. Despite 2010 being a great year for the Indian Auto Market and the last quarter seeming to end on an excellent note with great launches and markets booming with car sales, Fiat India could not make use of the prosperous auto market here.
Rajeev Kapoor, president and CEO of Fiat India, confirmed that, the company is facing tough competition in the domestic auto market. He revealed that, the company may fall short in meeting the sales target set for this year.
Fiat India, doubled its sales target for 2010 which is 46,000 by evaluating the sale of 23,000 cars which was sold in 2009. The company is making new plans and strategies to increase the sales of Fiat Punto, the hatchback and Fiat Linea, the sedan, company's two premium cars.
Kapoor further said that, the company is forming new policies to enhance the sales and is hoping for success in the coming years.
In 2007, Fiat and Tata Motors signed a partnership agreement to manufacture cars and also to make transmission engines and sets in the Ranjangaon Facility which is near Pune, Maharashtra.
Fiat India, to expand across India, has already launched Fiat 500, Fiat Grande Punto the small car and Fiat Linea the mid sized car that are rolling on the Indian roads. Tata Motors sell these cars through its dealerships. Fat India, has sold almost 47,000 cars in the domestic auto market till now. Across India, Fiat, has a total of 175 dealerships. Further, to increase the portfolio of the company and to take advantage of the domestic market, the company will soon develop a small car especially for the Indian customers.
Kapoor also disclosed the future plans and said that, Fiat is making a small car for the Indian auto market in its homeground Italy, with the assistance of Indian team of experts. The car will be designed as per the standards to suit the needs of the sub continent. In India, the car will be launched with the partners Tata Motors. The company will use almost 80-85 per cent localized components in the new small car.
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