BMW Mini Cooper to debut in India at 2012 Auto Expo

Mini brand is a specialized small car manufacturer owned by BMW. The luxury brand had been mulling to introduce the Mini small car for some time now and the official announcement about the same had been made during the 2011 Frankfurt Motor show. Mr Andreas Schaaf, the President of BMW envisages bringing the iconic brand Mini Cooper to India as early as 2012. According to the latest reports, the BMW Mini will be launched during the 2012 Auto Expo at BMW Mini Cooper price in India of Rs 23 lakhs. The bookings for the Mini Cooper are expected to begin from 2012. Volkswagen Beetle and Fiat 500 are the small cars launched in India, which failed to impress the Indian customers.

Vidyadhar

Published On Sep 22, 2011 16:59 IST

Published OnSep 22, 2011 16:59 IST

Last Updated OnSep 22, 2011 16:59 IST

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Despite the reasonable price offered on Fiat 500, the small car had not been a traffic puller. However, BMW is willing to take on the risk with the small car and likely to be in accordance with the initial sales figures. What Volkswagen and Fiat have not managed to achieve due to lack of proper exposure for their models; BMW hopes to capitalize on providing the exclusive distribution channel and dealerships for Mini Cooper across the country. The Mini Cooper is likely to be launched in India in two variants, a two door coupe and as a convertible. The Mini Cooper is going to attract a custom duty of 102% as it makes to the Indian shores as a CBU. The Mini Cooper heritage takes back to its first parent company, British Leyland Motor Corp. to 1959, which was sold to the Rover Group and then changed hands with British Aerospace, which in turn sold to BMW AG. BMW cars, which stands to be the number one in the luxury segment, intends to further strengthen its position with the launch of the Mini brand in India.

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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