Mini Competition, Adam's First Images Are Out

Vauxhall has today released first official pictures of the new ADAM. Using premium materials and design cues often found in the luxury sector, ADAM is a three-door, four-seater that will be unveiled at this year’s Paris Motorshow, before appearing in UK showrooms early in 2013. Designed by Brit, Mark Adams’ team in Europe, ADAM incorporates a ‘floating’ roof which is visually disconnected from the body, making the use of two-tone colour schemes more impactful than ever before. Classy, sophisticated and glamorous, ADAM retains design signatures from other Vauxhalls:  the crisp line around the door handle (GTC), the wing-shaped chrome grille bar (new Astra) and the blade shape in the lower doors.

It will also be the first car in its class to have the option of LED daytime running lights. But unlike other rivals in the segment, ADAM bucks the trend for retro-based design with a fresh and bold look that will appeal to open-minded individuals who want to defy convention with a car that’s distinctive and striking. Available in three trims from launch – JAM (fashionable/colourful), GLAM (elegant/sophisticated) and SLAM (racy/sporty) – ADAM customers can effectively ‘build’ their own car.

There are a number of visual combinations, with a wide variety of exterior colours – including two different roof colours - interior colours, equipment and materials. Customers can even choose their headlining, including an LED-lit starlight roof trim. Mark Adams, Vauxhall/Opel’s Vice President of Design, summed up what makes ADAM unique: “No other car in this segment can be individualised as much as ADAM because we are offering virtually unlimited exterior/interior colour, fabric and kit combination choices. It’s very unlikely that you’ll find two identical ADAMs out there.”

Vauxhall’s ADAM will be offered with a choice of three efficient ecoFLEX four-cylinder petrol engines from launch: a 1.2-litre 70PS, plus two 1.4-litre engines with either 87PS or 100PS. All will be available with optional Start/Stop technology and will be mated to a five-speed manual gearbox. Later on, ADAM will be the first car in Vauxhall’s range to adopt the new-generation small petrol engine, featuring direct injection and forced induction, and an all-new six-speed gearbox.

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